Skip to Main Content

Designing Academic Posters: Planning Steps

Planning Your Poster

Planning Your Poster

Keep these points in mind when creating your poster.

Consider your message:

  • The title needs to be brief and explicit.
  • The goal is to convey a clear message and support it with a compelling combination of images and short blocks of text.

Consider your audience*:

  • Colleagues?
  • People in fields closely related to yours?
  • People in unrelated fields?
    • * Your poster needs to speak to all of them!
  • Provide context.
  • Use plain language.
  • Avoid scientific jargon or acronyms.
  • Interpret the findings so that everyone can understand them.

Keep your focus on the topic:

  • Stay focused on the message.
  • Keep it simple – leave out unnecessary details.
  • Keep text simple and sentences short.

Other considerations:

  • When do I need to have the poster finished? What is the deadline?
  • How large is the poster? How much room do I have for my design?
  • How much does it cost?
    • See the Springfield College Print Shop for current pricing.
    • If you are creating your poster as part of an assignment, ask if your instructor if your department has funds to cover the cost of printing.